RICK’S CAFE is located on the westend of Negril offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and our sunsets have become a Jamaican tradition. Rick's Cafe is fortunate to have one of the most incredible coves along the West End Cliffs. From our cliffs, countless visitors and locals have jumped or dived into the crystalline water below. Our highest platform jump is 35 feet and ensures the thrill of a lifetime. The sunset party cruises migrate to Rick's for the spectacular sunset and cliff jumping.